Shoutlet, provider of the most comprehensive social media management platform, today announced the addition of a Social Customer Relationship Management (CRM) component aimed at helping companies monitor, understand, and build on relationships with fans through interactions on social media platforms such as Facebook, Twitter, and a brand’s own website. Shoutlet’s Social CRM solution enables brands and agencies to turn basic social media interaction into brand evangelism, and ultimately into tangible business benefit.
Brands implementing Shoutlet’s Social CRM solution add a layer of intelligence to the company-fan relationship. Better direct fan dialogue management empowers marketers to clearly identify fans and the campaign elements that resonate with them. The tool provides actionable insights into the success of marketing outreach and creates opportunities for continued engagement with a brand’s most enthusiastic followers. Ultimately, Social CRM captures key fan activity, analyzes it, and generates collaboration opportunities to build communication and engagement between fans and brands. Companies are then able to refine customer relationships and encourage fans to become brand evangelists via highly targeted social media promotions.
“No one can argue the popularity and virality of social media, but the challenge for businesses is how to harness social media communication and use it as a tool for one-to-one communication, versus having it be just digital chatter,” said Jason Weaver, CEO of Shoutlet. “Shoutlet’s Social CRM solution helps companies achieve just that. Our focus is on helping our customers monetize their social media efforts by arming them with the ability to harness customer evangelists and create more highly targeted and effective social commerce campaigns.”
As an added feature to Shoutlet’s existing platform, Shoutlet’s Social CRM solution includes direct communication and fan management functionality:
- Review and respond to fan feedback: See real-time updates and comments to a Facebook page through the Shoutlet platform, create and assign internal tasks to respond directly to and interact with fans, building one-to-one communication.
- Categorize fans: Get a breakdown of who likes a company’s page and create custom categories to classify fans and discover the most loyal and active influencers.
- Analyze metrics: Monitor Facebook and Twitter activity statistics to gauge marketing campaign impact on the target audience.
“Learning how to grow a relationship with a customer or fan is at the forefront of every marketing organization’s mind, but it also happens to be one of the most difficult things to accomplish,” said Natalie Bass, Digital Marketing Manager, Houlihan’s Restaurants, Inc. “By implementing Shoutlet’s Social CRM feature on my social media management platform, we’re better equipped to identify and take those fan relationships to the next level. We are a customer-driven company and we know it’s an invaluable part of the online marketing process, generating better communication between us and the masses, but also serving as a point of validation and return for our social efforts.”
About Social CRM
Shoutlet’s Social CRM solution, an add-on feature to the company’s comprehensive social media management platform, helps companies understand how their fans engage with their brand on various social networks, adding intelligence to the direct communication with those fans and relationship management tools for turning those fans into evangelists via highly targeted campaigns. Social CRM also provides an analytics feature that helps measure fan activity and the success of social marketing programs.
Shoutlet provides a centralized platform that helps companies manage and monetize their social media communication. It includes Facebook and Twitter management, Social CRM, widget building, email and mobile marketing, social commerce, and real-time analytics in one easy-to-use interface. The platform gives brands and agencies the tools to create, manage, and measure their entire social media communications. Companies using Shoutlet’s platform are able to better design and implement highly targeted campaigns and ultimately improve the business impact of their social media communications.