Hurts’ new single Better Than Love is superbly reminiscent of the early Depeche Mode (when Vince Clarke was still writing the songs) that we all love. It’s filled with a sense of aching and longing. A desire to beat the odds and yet cognizant that transcendence from preconceived outcomes can bring each one of us closer to our personal Jesus or Nirvana. They’re stylish, they’re in your face, and they’re captivating. You want to dance, yet you’re totally taken by the music and the lyrics. Now add in the video which feels gloriously cinematic and plucked from the 40’s. You’ll be picked up by this one my friend. I promise you. Take a listen, the video is embedded below.
This blog post was written by Duncan Alney, owner of Firebelly Marketing.