Continuing their mission to globalize discourse about the entertainment industry and identify opportunities for international partnerships, Sound City announced their inaugural New York show. Having already paved the way for global collaborations through boutique events in Dubai, Texas, Norway and their home base of Liverpool, New York is the next step in a series of exciting new initiatives to be announced by Sound City in 2012. New York and Liverpool share a historic cultural identity and have given birth to some of the most exciting musical sounds in history. As part of this cross cultural exercise Liverpool will be presenting some of their most innovative acts of the past 25 years and up and coming acts that are the future of this cities proud musical heritage. New York will be presenting the best emerging artists the city has to offer.
The La’s make the trip across the Atlantic for their first New York show in 20 years, an amazing coup and a “must see” opportunity to catch Lee Mavers and his seminal, psychedelic outfit. Many more artists will be announced over the forthcoming months.
David Pichilingi, CEO Sound City comments, “Sound City has established itself as the coolest city centre festival and business conference in the UK. In the short space of 4 years we have delivered our bumper boutique events in Norway, Dubai, Texas and our home city of Liverpool. The UK businesses, individuals and artists we have showcased and assisted have gone onto generate over Â£12 million of real money for the UK music and digital economy. We do not mess about. For us to partner up with New York is the next logical step. Liverpool and New York have always shared a special relationship with each other. Two of the worldâ€™s biggest cities and both synonymous with art, music and pop culture. This is the first announcement in what is going to be an exciting time for the growth of our strong brand.”
The inaugural New York Sound City (NYSC) will take place on Monday, March 12, 2012 as a one day and night music event and will feature key public and media partners from both the UK and the US. By day there will be sessions from the very best transatlantic innovators, forward thinkers and new creativeâ€™s, with the primary aim being to build working and creative relationships between the music communities in both these great port cities – as well as inspiring and educating in equal measure. The daytime sessions will feature one-to-one networking opportunities, roundtable sessions and high-quality keynote addresses.
And by night, after a VIP reception for business and media, Sound City will present “Six of the Best” featuring three of the best emerging acts coming out of the UK together with three of their NYC contemporaries. This will be open to the general public as well as NYSC delegates and will feature The La’s playing their first NYC gig in over 20 years, with full line-up TBC.
Access to the conference, networking events, lunch, cocktail parties and the live show at night will cost ($120). Tickets for the live show that evening will be priced at $30. Places are strictly limited on a first come, first served basis and capped at 100 delegates.