New York based entertainment marketing and PR firm UG Strategies, in collaboration with Irvine, California based Peerless Entertainment, announces “Get Wet”, a free daytime pool party taking place during the 2013 Coachella Music & Arts Festival, presented by consumer electronics waterproofing technology Liquipel. On Sunday April 21, from 12:00 PM to 6:00 PM, at Two Bunch Palms Resort in Desert Hot Springs, featuring music provided by Jillionaire + Walshy Fire (of Major Lazer), Yung Skeet (aka DJ Skeet Skeet), FIGO (dj set), Redbeard (Dirty Waters), Righteous Trash, Ark Angel, plus secret surprise guests to be announced! Liquipel will be demonstrating their incredible nano-coat waterproofing technology, which waterproofs virtually any electronic device including mobile phones, DJ headphones, laptop computers, etc. This event is co-produced by Boulevard Nightlife Group and The Overpass, and is sponsored by JAYS of Sweden earbuds, and DBEST London personal speakers, Elektro Magazine, Spider Cable, ReDigi, GeeksterInk, and G Pen.
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About UG Strategies:
Founded in 2003, UG Strategies is an entertainment lifestyle marketing, brand management and public relations agency headquartered in New York City. UG produces marketing, advertising, and PR synergies for clients in the music, film, television, fashion and comsumer products industries. Clients include ASICS, Armani Exchange, Sony Music, JetBlue Airways, Live Nation, Paramount Pictures, Heineken, Red Bull, and many others.
“Reggae vibes and sultry dance tracks…When you thought this party couldn’t get any more packed, in comes Diplo and DZA…one of the craziest parties Gale Hotel has had since its opening.” – The Huffington Post
Liquipel, LLC is the sole owner and licensor of Liquipel, an award-winning formulation and manufacturing process that uses nanotechnology to make smartphones and other devices Watersafe™ from accidental exposure to water and other liquids. Since its debut at the Consumer Electronics Show 2012, it has won an Edison Award, a FierceWireless Fierce 15 Award, was named by Popular Science the Grand Award Winner in the Gadgets Category in the magazine’s “Best of What’s New” issue, and has also been included in Entrepreneur Magazine’s “100 Brilliant Companies” list.