After a banner year in 2017 with a number of major benchmarks surpassed, Monstercat begins a new chapter in 2018 with the unveiling of Monstercat: Uncaged and Monstercat: Instinct.
As the two teaser videos suggest, Uncaged and Instinct will represent the different ends of the spectrum of Monstercat’s diverse catalog and roster. Uncaged represents the heavy hitting and bass fueled side, and Instinct will be home to the pop-infused faction of music under the Monstercat umbrella.
Monstercat: Instinct represents an important development in the tastes and interests of the Monstercat family. As we’ve grown, new music, events, and clothing brands inspire us to strive for further innovation. Through an exploration of art, creativity, and beauty. Instinct will develop the unique stories of our artists worldwide. – Mike Darlington, CEO of Monstercat
The creation of these entities allows essentially two entities under the Monstercat label to be a symbiotic ecosystem allowing our vast fanbase to each have their unique Monstercat experience. Starting off with a Didrick release featuring the vocals of Adam Young amongst a myriad of others releasing under the Monstercat: Instinct brand, and Gent & Jawns and Darren Styles joining the Monstercat: Uncaged ranks, 2018 will be incredibly bright as these two brands take flight.
“Monstercat: Uncaged is the continued evolution of the music that defined our early years. The combination of live events, bass music, and gaming laid the groundwork for our deep love of electronic music. Uncaged allows us to heighten the focus on these core elements to create a compelling experience for our community.” – Mike Darlington
Monstercat is one of electronic music’s most influential independent record labels. Founders Mike Darlington (CEO) and Ari Paunonen (COO) established the label in 2011, and since moving to Vancouver, British Columbia, have built a roster of world-renowned artists. The company’s mission is to connect artists with fans in a way that nurtures the spirit of sharing and family.
Monstercat is a label finely in-tune with an audience that communicates primarily in the online realm. Notable achievements include: over 6 million YouTube subscribers, 19 number one chart-topping albums on iTunes, and millions of singles sold to date as well as 1.5 million streams per day on Spotify. And with success in major markets including the United States, the UK, and Australia, Monstercat has highly successful branches of merchandising, live event promotion, and technological innovation.
Backed by enthusiastic employees, driven artists, and the dedication of supporters worldwide, every chapter of our story is worth a listen.