In an all-Swedish collaboration, ABSOLUT VODKA have commissioned Swedish House Mafia (Axwell, Sebastian Ingrosso and Steve Angello) to write a bespoke piece of music for their forthcoming U.S. advertising campaign which will roll out across Europe this summer.
Following in the footsteps of Spike Jonze, Cee-Lo Green and Jay-Z, as well as previous works by Andy Warhol and Keith Haring, this latest pairing with Swedish House Mafia marks more than 30 years of creative partnerships between ABSOLUT VODKA and leading artists in music, art and fashion.
The track, entitled GREYHOUND, is a high octane instrumental and is available to download on iTunes. A future live anthem, Sebastian Ingrosso picks up the theme, “When we played GREYHOUND for the first time, it was in front of 20,000 fans at Madison Square Garden, and the reaction was amazing! It gave us goose bumps.”
On the live front, July 14th 2012 sees Swedish House Mafia complete a historic first when they headline a gargantuan 9 hour “One Night Stand” show in front of 65,000 people at the Milton Keynes National Bowl. The band have also confirmed that, as well DJ producer of the moment Calvin Harris and 17 year old pop/house producer Madeon, they have added legendary DJ Pete Tong and fellow Swede Alesso as special guests to this already extraordinary show. Swedish House Mafia will join an enviable list of music legends that have headlined the National Bowl including Oasis, Green Day, Metallica, Eminem and the Foo Fighters.
2011 was a phenomenal year for the Swedes, in which they attained two #1 Billboard dance hits (for Save The World and Miami 2 Ibiza featuring Tinie Tempah), a GRAMMY nomination for Best Dance Recording, headlined massive events at Madison Square Garden, Electric Daisy Carnival Las Vegas and Miami Music Week and sold over 2 million singles worldwide. With the return of Masquerade Motel Miami and a top slot on the Coachella Valley Music & Arts Festival, 2012 is set to be Swedish House Mafia’s biggest yet.