“Zac Brown’s rasp-tinged voice gives life to uplifting lyrics that crescendo into melodiously beautiful string chords and a subtle foot-stomping bass.” Dancing Astronaut
Avicii, who is renowned for his uplifting melodies and beats, today premiered the video for “Broken Arrows,” the third single from his STORIES album, which has aggregated sales of more than 1 million since its release in September. The track will also be featured in tomorrow night’s season finale of Dancing With The Stars.
Like all Avicii videos, “Broken Arrows” has a beautiful cinematic quality and tells a heartwarming story about hard work triumphing over adversity. The “Broken Arrows” video was based on a concept from At Night Management and produced by the award-winning Collaboration Factory, who are responsible for videos by Katy Perry, Foo Fighters, amongst others, and have won numerous short film awards. It was directed by Julius Onah, whose first feature was The Girl in Trouble, executive produced by Spike Lee, and who is currently in development with producer J.J. Abrams on The God Particle. The video was shot on location in the city of Pomona, California and El Matador Beach near Malibu.
“Broken Arrows” features the distinctive vocals of Zac Brown and “pairs Brown’s crystal-clear vocals with thumping bass and twinkling synth lines. In typical dance-track fashion, momentum builds and eventually boils over into the song’s hook…,” wrote Rolling Stone. Dancing Astronaut said, “Grab your friends, a mason jar of moonshine and get ready to cotton-eyed Joe under the stars to this soon-to-be chart topper.”
Avicii credited Brown’s “amazing voice” when he premiered “Broken Arrows” on his monthly Le7els podcast. Brown reciprocated the admiration when he gave Avicii a shout out and sang “Broken Arrows” at his recent Hollywood Bowl concert and told Country Weekly, “Avicii has an incredible mixture of organic and electronic music together.”