Got an interesting email from AT&T today. I’ve been with AT&T for a long time and currently pay for 450 minutes a month, unlimited text messages and unlimited data. The unlimited data is what keeps me going… I use a lot of data, and having unlimited data keeps me from obsessing over wireless connections when I am out and about. Sure, if it makes sense, I will connected to a wireless connection. But for the most part, I will just use my data plan.
I’ve been with AT&T for as long as I can remember, and recently had a call with them to discuss lowering my bill. I was paying a little over $100 a month, and they eventually agreed to take $10 off per month as a thank you for being such a loyal customer. Today I got an email saying they were going to be raising my unlimited data plan by $5 per month. No big deal, but I wanted to share with you what they said. Check it out.
We’d like to thank you for your business and share an upcoming change. Beginning February 2016, we’ll be increasing the price of your unlimited data plan by $5 per month — our first increase in 7 years.
We never stop making improvements to our wireless networks and strive daily to bring our customers the best value in wireless. We have made significant improvements to our network experience — our 4G LTE network covers over 308 million people,1 and now we offer the nation’s strongest LTE signal and the nation’s most reliable 4G LTE network.2
You can remain on your unlimited data plan or consider one of our Mobile Share Value®3 plans that could offer great savings with unlimited talk & text, shareable data and Rollover DataSM.
If you choose to cancel your unlimited data plan and you’re under a two-year service contract, we’ll waive your early termination fee.4 Just cancel your unlimited data plan line(s) within 60 days after the price increase first appears on your bill. Cancellations made after that time will be subject to the usual early termination fee.
For more details on this change to your unlimited data plan, visit att.com/unltdata.
Thank you for choosing AT&T.
It sounds like they want me to change/cancel my service… At least the unlimited data piece. As soon as I do that, though, I will lose the unlimited data plan. With as much data as I use, I can see why they would want me to do that!
After receiving this email, I reached out to some other companies asking what a similar plan might cost me. T-Mobile, for example, was $95 per month. That did include unlimited minutes, but I rarely talk on the phone. A few months ago I only used 8 minutes, so that isn’t really worth switching.
I plan to stay with AT&T, but am curious who you use for your mobile service. If you use AT&T, does this change affect your opinions on the company and the service they provide?