This dude is just climbing the charts. He is releasing one great single after another, and is getting a TON of success with his most recent hit Alive. Of course, I like Can’t Sleep… just too many great tracks to choose from. Oh, and then there is single Boy. But I still go back to Can’t Sleep. I don’t know if his original tracks are better… or the remixes. There are tons of remixes to choose from. Anyway, his real name is Prinz Adrian Johannes Hynne and his work has been remixed by a ton of big names including Avicii (who is killing it on his own) and Axwell. I’ll stop talking… it’s my pleasure to introduce you to Adrian Lux.
I can’t sleep when the sun goes down either! I love that song man… did you ever think you would have so much success when you produced that track?
No, I never knew that. It’s so hard to predict what is going to be big and what will not be. I’m so happy that Axwell lifted the song and made the release happen.
You are originally from Sweden. Isn’t it cold over there?
Yes, it’s crazy cold here… the only thing we can do is spend time in the studio. I guess that is good! We have like 7 months of winter. Every time spring comes it feels very surprising.
You are involved with quite a few labels… Ultra, Axtone, La vida Locash. Why can’t you just pick one? Does it ever get confusing working with so many different labels?
(Laughs.) Yes, it’s like this in the dance music industry. Now I’m working exclusively with Ultra Records for the album, so that feels good.
I love your single Teenage Crime too. You are pumping out one great single after another. Is there an album in the works here?
It’s set to release in early March. I’m just doing the last mixing and mastering. I’m really happy with the result.
Tell me about your relationship with Empire Artist Management.
Empire Artist Management is my worldwide management company. They are the ones who deal with my remixes, gigs and other inquiries. We have a great connection and we are achieving the goals together.
Your website just redirects people to your social media sites. Do you manage all of your social media sites? You are crushing it on Facebook and Twitter by the way!
Thanks! Yes, I manage my Facebook and Twitter efforts. Sometimes my management will post a contest or gig. Twitter is an amazing way of staying in touch with fans and other DJ friends; it’s so easy!
I love the artwork for the single Alive. Who designed that?
His name is Ricky Tillblad. He has done a lot of stuff for the Swedish House Mafia guys as well!
You aren’t playing a ton of shows… is that because of the album?
Yes, my main focus has been in the studio. It takes so much time to make an album. It’s crazy… It feels good to let go of it after all this time!
There is a new DJ Mag Top 100. I am not that impressed with the list. It seems that the guys at the top are all producing pop tracks. How does the Top 100 list affect you and getting shows?
Right now I think the list is about the people who does the biggest productions at the moment and who gets it out to the masses. I think it would be nice if there could be a more diverse mix of DJs on the list, but it’s up to the fans so there is not much to argue with. If I get on the list I think it would affect me positively with bookings, but I still have alot of work to do.
There are a ton of remixes of Can’t Sleep. When a DJ remixes your track, do they need permission from you? Do you get to listen to the remix before it’s released?
Yes, its often the label who goes after the remixes. I always have to approve the remix though.
You also did some modeling early on. Do you still do that, or is that in the past?
No, I gave that up. I think my modeling agency was pretty tired of me anyway since I was always DJing, and I rarely had any time to work.
What’s the biggest crowd you have ever played in front of? Do you get nervous playing in front of big crowds?
I think it was around 15,000. I don’t ever focus on the size of the crowd… I always try to get everyone going, in smaller clubs with capacities of 300-500. The thing that can get me nervous though is if I am tired before the gig. That can sometimes set me off balance so I always try to rest before and show.
What’s on your iPod right now… what are you listening to these days?
I’m listening a lot to old music… some The Doors, Jefferson Airplane, and Iggy Pop. I like that stuff. Since I’m doing gigs all the time, it’s nice to listen to that kind of laid back stuff when I’m not in the club.
Tell me a little bit more about Adrian Lux TV.
It’s under development at the moment… more to come!
Your logo is on a lot of stuff… do you ever wear your own merchandise around the house or the studio?
(Laughs.) Yes, sometimes if I am hungover or on laundry days.
What’s next for you… what’s 2012 hold for Adrian Lux?
I think the main thing will be the release of my album, and then taking my gigs to the next level.
Thanks for taking the time out of your busy schedule to sit with me. In all of the interviews I do, I always give the artist the last word. Go.
I want to thank my fans around the world who have faith in my music. I wish I could gather all of you guys and have one big party!
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