The fitness industry has seen enormous growth over the last couple of years thanks to innovations in wearable tech and more health awareness. The focus on keeping active and staying healthy is only going to continue, especially with the new year on the horizon. Keeping this in mind, there’s no better time to start a fitness-oriented business. To point you in the right direction, here are four great ideas.
Fitness Studio
Whether you specialise in a niche area like kickboxing or not, you can help energise the community by opening a fitness studio. A fitness studio differs from a gym because its primary focus is classes, but there will be equipment dotted about.
For your studio to be a success, you’ll have to gather support and members first. To do this, you need to put efforts into marketing and networking. You may find existing fitness classes or clubs that wish to hire your space, which you can provide cheaper than anywhere in the vicinity.
Fitness Apparel
Part of getting fit is to improve overall health, but a lot of it has to do with image, meaning people want to look great while they’re working out. You can start a fitness apparel business from your home with relatively low costs, especially if you outsource fulfilment to the likes of Amazon.
The great part about starting a fitness apparel business is that you don’t need to be a vision of fitness yourself. Fortunately, you can get in touch with a fitness model agency, which will supply a model for you to shoot marketing material.
Fitness Blogging
Perhaps you’ve already got a full-time job that you thoroughly enjoy, but you’re looking to explore a passion for fitness. If this sounds familiar, starting a fitness blog is the perfect solution. All you need to do is choose a niche, pick a domain name, find a hosting provider, choose a content management system (CMS), design your website, and start writing.
If you post regular content that’s beneficial to your readers, you will find traffic increases over time. Once you’ve got a steady flow of readers, you can monetise your blog using pay-per-click (PPC) ads, affiliate marketing, or by selling workout materials including planners and exercise guides.
Personal Training
Many people want to start being fit but need a little encouragement and direction, which is where the personal trainer comes to the rescue. You can start an online or physical personal training business and charge for subscriptions or one-off sessions. You can provide personal training for a range of different fitness areas or choose a specialism. When you’re first starting out, you can offer free sessions to friends and family, which will help you earn client reviews.
Opening a fitness-based business has plenty of potential for success because there will always be people looking to get healthy. Once you’ve chosen the right path, start putting a business plan together to determine what the start-up costs are and what your first few months will look like.
